Two of the busiest stations on the Tyne and Wear Metro network have been transformed following the announcement of a partnership between Nexus and easyJet.
Monument and Central Station have been decked out in easyJet’s well known orange colour scheme with in-station advertising on platforms, escalators and in the ticket concourse. There are also ads on digital display screens and wall panels.
The partnership comes just as easyJet open a new base at Newcastle Airport, offering a major boost to the region in terms of jobs and opportunities.
Helen Matthews, Commercial Director at Nexus, said: “It’s fantastic for us to be partnering with easyJet as they announce their new base at Newcastle Airport, which is great news for the whole region.
“Monument and Central are two of the busiest station on the Metro system, making it ideal for global brands like this to execute their advertising campaigns.
“The rebranded Metro stations look fantastic in easyJet’s eye-catching and funky orange colours. It’s a reminder that our Metro system is a great way to travel to the airport to catch an easyJet flight, to one of the 22 destinations they now offer.
“Not only do partnerships like this enhance the Metro station environment for customers, it generates vital revenue for us to re-invest back into Metro to help us meet our running costs.”
EasyJet are offering 86 flights every week from Newcastle Airport to 22 leisure destinations – this is an increase of 85% from 2025. There are new routes included to destinations such as Antalya, Corfu, Dalaman, Enfidha, Faro, Lisbon, Malta, Nice, Prague, Reus, Rhodes, Rome, Sharm-El-Sheikh, and Tenerife.
Chris Brown, Head of Marketing UK & Holidays at easyJet, said: “The opening of our new Newcastle base is a hugely exciting moment for both easyJet and for the North East, and this partnership with Nexus allows us to celebrate that right in the heart of the city.
“By bringing our brand to two of the Metro’s busiest stations, we’re reaching customers at a key moment in their journey and highlighting the great choice of destinations now available from Newcastle.”