Pleasure Beach advertise on Flexity 006

Mere days after the first ever external advertisements appeared on one of Blackpool’s new Bombardier Flexity2 trams, a second member of the class has received adverts – this time for a familiar name in tramcar adverts, in the shape of Blackpool Pleasure Beach. Whereas the earlier adverts on car 011 were applied on only one side, 006 now carries posters on both sides. Both trams carry adverts along the length of the roof sides, and along the lower panelling of the centre section.

006 duly becomes the latest in a long line of trams to advertise various attractions at the famous Pleasure Beach. In this case, the tram is specifically promoting the Pleasure Beach Ice Arena, home to the long-running Hot Ice show which is back for another summer season next month. Although subtle, the posters on 006 feature the now familiar black and gold colours previously seen on Balloon cars 719 and 721. With the theme park recently taking out an advert upon a bus from a rival promenade service, it was featured that their association with the tramway may be over but happily this is not the case. These advertisements suit the shape of the Flexity2 well, although bearing in mind 006‘s misadventures on its first day in service, perhaps an advert for the Sandcastle complex would have been more appropriate for this particular car!


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