Nottingham Express Transit’s Incentro 204 is now in service with a new all over advert following the application of a new set of vinyls. Previously advertising e-on the tram now carries vinyls for Beckton House Student Living.
204 advertised e-on between April 2024 and March 2026. The vinyls started to be removed in March but the need for trams in service meant that it was pressed into use whilst running in a hybrid, partially stripped condition.
Then in April 2026 and the tram has been spotted in a brand new advert, with a new company taking out an advertising contract. It is advertising Beckton House Student Living in a pleasing dark orange and black design.
Nottingham is one of those systems where it is often the same trams which carry adverts with this one for Beckton House Student Living being its fourth over the years. This started off in August 2012 with an internal promotional ad “Glide in Nottingham” and then after a ten year gap of adverts it was MHR Global (December 2023-April 2024), e-on (April 2024-March 2026) and now Beckton House Student Living.
Other trams remaining in adverts on NET are 201 (Consent Coalition), 202 (Oxford Business College), 205 (Sky Broadband), 211 (Marks Electrical), 212 (Carbon Neutral Nottingham) and 214 (e-on).
204 in its new advert is captured at Toton Lane ahead of working a service to Hucknall. (Photograph by Alan Absolom, 14th April 2026)