South Yorkshire Supertram 118 is a Pretty Little Thing no more as its long-standing adverts for the online retailer have been replaced by a new ad for e-on. This is the first time that e-on have had a full ad on Supertram, although of course they have a long history of advertising on trams in the UK with Nottingham Express Transit a regular haunt for them.
118 actually carried two slightly different adverts for Pretty Little Thing.com both of which featured a pale pink background and lots of unicorns. The first was carried from April 2018 to February 2022 with the revised version on the tram from February 2022 until October 2024. And now after over six years the tram has a new look.
That new look is a red based advert for e-on. The colour is a deeper shade of red than the e-on ads in Nottingham and it is a very simple design with no window vinyls included. It gives the message that they are “Making new energy work for Sheffield”.
This becomes the third advert to have been carried on 118 after the two previous Pretty Little Thing designs.