Despite our protestations at the weekend over the appearance of an advert for Selfridges Christmas in Manchester it would appear that Christmas is well and truly coming as now Aldi are at it! They have taken out a contract – the first time they’ve advertised on a UK tram – on the West Midlands Metro and Kevin the Carrott has come with them!
The tram which has been chosen to receive these vinyls is 49 – a first-timer for advertising. As is the tradition with West Midlands Metro adverts the ends of the tram remain in fleet livery whilst the rest of the tram (except the windows) are covered in advertising vinyls.
The vinyls are a wintry scene and follow the story of Aldi’s Christmas television advert where Kevin the Carrott and his daughter Chantenay are searching for their missing pet Cauli Dog. It also tells us that Aldi is “All You Want for Christmas”.
49 becomes the 24th different tram on the West Midlands Metro to have carried some form of advertising (this includes 43 and 56 which just received adverts on the centre three sections).
49 starts to celebrate Christmas with its Aldi advert. (Photograph by Andy Walters, 10th November 2026)
Another shot of 49 as its at Library with big wheel and skating rink in place. (Photograph by Mason Weaver, 10th November 2026)