Edinburgh Trams 251 has had a long association with St James Quarter – its first advert for it was in June 2022 – and even though Westfield are the new owners of the shopping and entertainment complex that shows no signs of ending with the tram receiving a new wrap during September 2026.
Since it first started advertising St James Quarter in June 2022 (there was a small gap January-June 2023 when it had an advert for Hello Fresh) 251 has had many different designs, many with very small changes to the full height sections that its been hard to keep up with it all!
But this new advert there can be no doubts its new as for the first time it’s a full wrap (except the ends of the tram) and uses the Westfield St James Quarter branding.
251 stands at Princes Street with its new advert for Westfield St James Quarter. We’re not even going to try and describe the colour at this end of the advert!
Part of the advert.
And the other end of the advert with the background colour having changed. (All Photographs by Roy Calderwood, 29th September 2026)