If you’ve been around many UK towns and cities which are lucky enough to have a tram or light rail system you will probably have noticed the “TWO LINES = STOP” boards, all part of a LRSSB led safety campaign to encourage pedestrians to take care when around tramways. The latest edition of the LRSSB ‘Let’s Talk Light Rail’ podcast has been celebrating the success of this campaign with representatives from both Edinburgh Trams and Nottingham Express Transit appearing.
Sarah Singh, Tram Director at Edinburgh Trams, and Connor Hardy, Quality, Health, Safety and Environmental Manager at Nottingham Express Transit, say in the podcast how it has delivered a major boost to tramway safety. They reveal how the messaging continues to influence pedestrian behaviour and how it is significantly reduced the number of reported incidents.
Carly Swift, LRSSB Marketing and Communications Manager, is the host of the podcast: “Recorded on board a tram at the Wilkinson Street depot in Nottingham, the latest edition of our Let’s Talk Light Rail podcast provides a fascinating insight into the real-world benefits of the campaign. It also provides the opportunity to analyse the results of research into its effectiveness across the UK, which found that up to 70 per cent of people who had spotted the bold ‘Two Lines = STOP’ graphics had changed their behaviour when close to a tramway.”
“The conversation then turns to the future of the campaign, the importance of social media and the need to reach out to schools and community groups to ensure the message reaches an even wider audience.”
The campaign has been particularly noticeable in Nottingham during major events, including Winter Wonderland in Old Market Square, and in Edinburgh it has been effective when targeting students and seasonal visitors to the city.
- All editions of ‘Let’s Talk Light Rail’ can be listened to at https://creators.spotify.com/pod/profile/lrssb/