The West Midlands Metro have become the latest UK tramway to refresh the “TWO LINES = STOP” safety campaign ahead of the opening of the Birmingham Eastside extension as far as Millennium Point.
Driver training is already underway on the extension and the relaunch of the campaign both in Birmingham City Centre and in other sections of the tramway is a timely reminder to everyone of the importance of taking care and attention when close to the trams.
Anthony Stanley, Metro’s Head of Operations and Safety, said: “Safety is, and always will be, our top priority. As we embark on crucial driver training for the Birmingham Eastside extension, raising public awareness is more critical than ever, especially for new passengers and community members who will be encountering the tram for the first time.”
The “TWO LINES = STOP” campaign is run in conjunction with the Light Rail Safety and Standards Board (LRSSB) and has been seen on tramways across the UK in a push to improve pedestrian safety in towns and cities.
Carl Williams, LRSSB Chief Executive, said: “We’re delighted that the Metro is re-running the campaign at a crucial time for the network, and I’m sure the eye-catching graphics will help to tackle pedestrian inattention, one of the biggest challenges faced by all tramway operators.”
The key part of the campaign is brightly coloured signage which encourages people to look out for trams and up from their devices.