A series of videos which help passengers on the Tyne and Wear Metro get to know all about the new trains which are currently being introduced onto the network. The films show members of the Metro fleet project team explaining the modern features of the trains.
Workers in key project roles appear in the campaign to add authenticity and tap into their expert knowledge. They take the viewer on a walk through the Metro carriage, showcasing the technology and customer benefits.
There’s a focus on safety systems, the linear seating layout, USB charging points, climate control, CCTV, accessibility, the automatic sliding steps, digital display screens, handrails and grab poles, the doors, the coloured lights around each set of doors, art work, the public address system and emergency alarm system, customer intercom, priority seating, and the fleet testing process.
Michael Richardson, Head of Fleet and Depot Replacement at Nexus, said: “This series of short films will really help our customers get to know their new Metro trains as the entry into service continues to make progress.
“This is a really exciting step forward for us and video is a great medium to showcase the new Metro fleet, which will be transformative for comfort, quality and reliability.
“Members of our own project team appear on camera, sharing their expert knowledge of the Stadler trains, and explaining more about the many modern new features on board.
“All of this bitesize content will be appearing on our social media channels to help customers familiarise themselves with the trains, which boast the latest technology and are vastly different from the current Metro fleet.
“I hope our customers enjoy watching the reels, which are going to appear on Metro’s Instagram, TikTok and Facebook channels, as well as the Metro and Nexus YouTube pages. Don’t forget to like and share.”
The films have been shot in an informal and east-to-understand way. The easiest way to view them without an account is by going to YouTube at https://www.youtube.com/@NexusVideos