Recently all our attention on London Tramlink has been on the Variotrams and their exploits on test and in service but at the start of this week a surprise appeared on the tramway in the form of 2548 in an all over advert! The vinyl wrap advert is for Walls’ Magnum Infinity and was first noted on the tram on Monday 2nd April.
The vinyl wrap covers almost the entire tram although the majority of the windows have been left blank (with limited contravision on some). The main colour of the advert is pink and the tram retains the Tramlink roundels actually on the advertising vinyls. It has been reported in the local media that 2548 will retain this advert until 13th May and is part of a major advertising campaign by Walls for the launch of the Magnum Infinity.
The last time a tram in the Tramlink fleet was not carrying standard livery (either the original Red and White or the new Lime Green, White and Blue) was in 2008 when 2552 had an advert for Grants which still left the ends in red and white.
This is the second time that 2548 has had an all over advert applied following on from one for The Simpsons Movie in late 2007/early 2008. It is also, of course, not the first time that Walls have advertised on a tram with several notable examples on the Blackpool Tramway.