Some advertisers are happy to have the same advert sitting on a tram for months and even years on end, but then there are some such as Uniqlo who like a change! Edinburgh Trams 273 has been advertising the fashion retailer, who opened a store on Princes Street earlier this year, since March 2024 and is now onto its third different design!
Whereas the last revision saw the basis of the advert remain the same with just the sections over the windows changing this time it’s a complete change for the tram, which now includes a lot more colour than the original two ads.
As we approach winter, Uniqlo are making a point that they have a range of thermal clothing which will keep you warm as the weather starts to get colder. If you took a quick glance at the ad you may think it was advertising central heating with the large letters saying “HEATTECH”!
273 calls at St Andrew Square with a service to Airport and shows off its new advertising vinyls. The tram also has a poppy in place and a rosette celebrating their naming as UK Tram Operator of the Year.
The checked end section of the tram.
A view down the tram showing more of the advert detail. (All Photographs by Roy Calderwood, 7th November 2024)