Edinburgh Trams has been rewarded for managing to increase the number of passengers using the service to the Airport with an award at the Scottish Transport Awards.
They were a winner in the Excellence in Travel Information and Marketing category as a result of a digital and offline marketing campaign which has helped to increase passenger numbers to the Airport by 60% in the past three years. The popularity of the tramway was also supported by partnerships with major airlines and travel comparison websites.
Amy Witherspoon, Assistant Marketing Manager at Edinburgh Trams, said: “Trams are a fairly recent choice for the air traveller so it was important we established ourselves both within the airport terminal and online as an attractive transport choice. We’ve supported that campaign with our own staff who are on hand to help customers with any question they may have about our wonderful city.”