A new year and another revision of the advert for St James Quarter on Edinburgh Trams 251 can be reported. This is at least the tenth different advert the tram has carried for the shopping centre located close to the Picardy Place tramstop, although to be honest it’s a bit difficult to keep up!
What we do know is that 251 has carried some form of advert for St James Quarter consistently since June 2023 and before that there was just a six month gap (when Hello Fresh had an advert on the tram) with the original advert being applied in June 2022.
As is usually the case the only real change in this latest revision is the full height adverts (on the third and fifth sections of the seven section trams). This time those sections have new artworks, featuring graffiti style writing which tell you to “Play in Style” and “Dine in Style”.
And 251 isn’t the only tram to have an alteration of a current advert either. 275 has also seen a change to its Walkers Shortbread advert, unlike last year when Walkers stopped advertising after the festive period this time they’re hanging around!
“Play in Style” at St James Quarter says the newly revised advert.
Or maybe you’d prefer to “Dine in Style”? Both shots taken at Haymarket. (Both Photographs by Ryan Birchall, 23rd January 2026)