There is even more variety in liveries on the South Yorkshire Supertram network with the third new advert in the past seven weeks now being seen on 115. The tram re-entered service with an advert for JD on 16th November 2024 – which is the very first non-fleet livery to be carried on 115.
The advert is another dark based wrap (and it is a complete wrap of the entire tram body with the former fleet livery no longer visible) and includes the JD logo on ends and sides along with photos of models wearing we presume clothing which can be purchased from the sports store. The doors are yellow to provide some break from the dark colours and the slogan “FAMILY” is also used.
With 115 now carrying an advert, nine of the 25 Siemens-Duewag trams have had full adverts (it gets up to 10 if you include 110 which had ads on the centre car in 2004/5) in their operating careers and six of them are currently in this condition.
Those which have ads/promotional liveries are:
111 – Sumup
112 – Green Supertram
115 – JD
116 – Park and Ride
118 – e-on
120 – Bringing People Together
JD have previously advertised on the Blackpool Tramway with a very short-lived wrap on 014 in October 2024. Will this advert last longer?
115 arrives at Castle Square in its new wrap. As it arrives 120 – Bringing People Together livery – is departing.
A view showing more of the advert detail with the tram at Castle Square.
115 again at Castle Square. (Photographs x3 by Ryan Hartley, 18th November 2024)
With the first snowfall of the autumn visible 115 is at Hillsborough with a Yellow route service to Middlewood. (Photograph by Stuart Cooke, 19th November 2024)
Horrible! But, at least, the windows are left uncovered.
A similar advert appeared on Blackpool 014 for about a fortnight in October 2018.