Another recognisable global brand have decided to use the power of advertising on a UK tramway with Booking.com taking out a contract for two identical adverts on Manchester Metrolink. The firms vinyls have now been wrapped on both 3031 and 3089 with the two trams having been first seen in service in this condition during mid-August.
As we have come to expect the adverts do feature contravision although not on all windows. With the advert showing a pool it is promoting the Travel Proud scheme on Booking.com which aims to make travel more inclusive for LGBTQ+ travellers.
For 3031 this replaces an expired advert for the Great Manchester Run (applied March 2023) and is the second ad now carried on this tram. Meanwhile, its also the second advert for 3089 although its been the best part of three years since it last had one when it advertised Dippy on Tour between January and December 2020.
3031 departs from St Peter’s Square at the front of a double unit.
More of the detail of 3031’s advert. (Both Photographs by Keith Chadbourne, 22nd August 2023)