We’re still in that part of the year when we can claim “firsts of 2023” and that includes a first new advert of the year for Edinburgh Trams. And it’s the lowest numbered tram which gets this accolade as 251 is now carrying ads for Hello Fresh.
The advert once more includes full height adverts on the third and fifth sections of the tram with the other five sections just featuring adverts above the windows. The background colour of the new vinyls is green with it advertising Hello Fresh recipe boxes with the slogan “Home cooking made easy and affordable” and link to their website.
The application of this advert ends a six month associate with St James Quarter with the tram having carried two different designs for the shopping complex since June 2022. Previous to that it has carried four other adverts (Edinburgh Trams Tramspotting, C R Smith, Edinburgh Live and American Express) making this the seventh different design carried on the tram since January 2017.
The new look for 251 is seen at West End.
A view of one of the full height adverts with the rather simple design.
The other full height advert.
Another look at the tram as it stands at West End. (All Photographs by Roy Calderwood, 17th January 2023)