The past few days have seen another couple of trams receive new adverts on Edinburgh Trams – both directly replacing expired contracts. The new adverts are on 262 and 272 with the pair both seen with their new vinyls during the first full week of July.
The advert on 262 is for Hard Rock Café and replaces a design for Ocean Winds. The advert features the slogan “EXPERIENCE THE TASTE OF VICTORY” as it is promoting the new Messi burger. Named after the Argentinian football superstar the burger look a tad more impressive from a McDonald’s hamburger but one does have to wonder whether it should be part of an international sports star’s regular diet!
With a black background and mainly white writing the full height adverts include images of Lionel Messi with the burger. This advert is the sixth 262 has carried (CR Smith, Macdonald Hotels/Paul Tamburrini, Spotify, Clearwater Analytics, Ocean Winds – only 261 has had more.
But there is another tram which has now had six – and that’s 272 which is other tram to receive new adverts. Replacing adverts for The Royal Highland Show (which has now happened) is a design for the ESPC – Edinburgh Solicitors Property Centre – which was founded in March 1971. A far less star studded affair, the adverts include several shades of blue with the full height sections telling us they are the “First choice for home buyers” and that “77% of properties were exclusive to ESPC.
272 has now featured adverts for CR Smith, Royal Highland Show, Audi, John Lewis, Royal Highland Show (again) and now the ESPC.
Currently only one tram in the fleet does not have any external advertising – 263.
West End with 262 in its Hard Rock Café advert.
Another shot of 262, this view showing Lionel Messi with “his” burger.
272 is also seen at West End as it heads to St Andrew Square.
A close-up view of one of 272’s full height sections.
Looking back down the tram with another of the full height sections seen. (All Photographs by Roy Calderwood, 7th July 2022)