We reported last month that as part of a new campaign Nottingham Express Transit 202 had received a new all over advert and now we bring you the proof in photographic form! The first advert carried by this time it is advertising the Consent Coalition campaign which is a group of organisations within Nottingham who are working together to raise awareness of the importance of consent, banish myths about rape and sexual violence and encourage survivors and victims to access support and report any sexual violence.
The advert on 202, which was applied during April, is joined by a similar design on a Nottingham City Transport bus with both vehicles being seen around the city in order to spread the word of the “A-Z of Consent”.
The tram’s advert is a full vinyl wrap with all passenger windows covered with contravision vinyls. The base colour is green with various images and wording to make it clear exactly what the campaign is about.
With 202 receiving this advert 11 of the original Incentro trams have now carried at least one advertising livery since the network opened in 2004. This has included five on 201, three on 209, five on 211 and three on 213. Only 203, 205, 214 and 215 have yet to carry full advertising liveries whilst none of the Citadis trams have carried any form of external advertising.