The LRSSB led safety campaign “Two Lines = Stop” has now been launched on the West Midlands Metro network. Already seen on tram networks in Blackpool, Edinburgh, Manchester and Sheffield, the West Midlands Metro will be the latest to take advantage of national safety campaign which is designed to raise awareness and help reduce the risk of collisions between pedestrians and trams.
As with other systems which are part of the campaign, the West Midlands Metro will have bespoke brightly coloured signage at various locations. This includes on tram shelters, with posters as well as signage attached to posts. Using a bright yellow colour – and including images of trams in the Metro’s distinctive blue livery – the idea is that pedestrians will understand the risks of not paying attention when close to the tramway.
Anthony Stanley, Metro’s Head of Operations and Safety, said: “While trams in the West Midlands continue to maintain an excellent safety record, raising public awareness, especially among pedestrians, is one of the most effective ways to further reduce the risk of accidents.
“We are proud to support this national campaign by the LRSSB, as safety is always our top priority. This initiative also reflects the strength of collaboration across the wider light rail sector to ensure that trams remain one of the safest forms of public transport.”
Carl Williams, LRSSB Chief Executive, added: “Extensive research has shown that pedestrian inattention presents a particular challenge for operators. In response, our campaign graphics have been designed to catch the eye of members of the public, standing out from signage they see every day and may no longer notice.
“While the key message remains the same, the campaign material we’ve developed can be tailored to the requirements of individual networks, and we are delighted that Metro has become the latest to join this national initiative.”
It is expected that Nottingham Express Transit will be the next network to join the campaign later this year.
44 departing from Bull Street with the “Two Lines = Stop” safety signage affixed at the end of the platform. (Photograph by Andy Walters)