West Midlands Metro have announced that their partnership with the City of Birmingham Symphony Orchestra has been extended for another 12 months. The partnership was first launched last year when tram 45 received a full vinyl wrap and the two organisations will now continue to work together for another year after the renewal of the agreement.
One of the benefits of the partnership will see ticket holders for the City of Birmingham Symphony Orchestra concerts receive a 20% discount on tram travel, allowing those off to a concert to take the green option to get there.
Michael Reading Skilton, Metro’s Head of Commercial, said: “The tram provides the ideal way for concert goers and musicians to reach venues across the city that host performances by the 90-strong orchestra and its associated choirs and youth ensembles.
“Concertgoers can take advantage of our 700 free spaces at our park and ride facilities before enjoying swift and convenient travel thanks to the improved tram timetable with services from every eight minutes.
“What’s more, with stops just outside, or within a few minutes’ walk of Birmingham’s Symphony Hall, Town Hall and the CBSO Centre, the Metro offers the ideal way to access one of the region’s most treasured cultural organisations.”
Beki Smith, Director of Marketing and Communications for the CBSO, added: “We are truly thrilled to be continuing our partnership with West Midlands Metro for another year. Not only has our bright-yellow wrapped tram brought moments of joy (and plenty of photo opportunities) for the people who spot it around the city, but we’ve also been able to encourage our audience members to travel in and around the city in greener ways.”
The CBSO have recently announced a new season of concerts for 2024/5 under the banner “Season of Joy”.