Sophie Allison, who has been Interim Managing Director of Midland Metro Limited (MML) for two years, has been confirmed in the Managing Director role on a full-time basis.
Sophie has more than two decades of valuable transport experience and has already steered the tram operator through a major period of change and expansion of the network. This has seen two extensions open whilst the fleet has continued to grow with more Urbos100 trams being delivered.
She initially joined Centro (the predecessor of Transport for West Midlands) in 2006 and has been with MML since 2018 when she was initially Head of Business Transformation. Since then she has established a track record of dedication to the team and a steadfast commitment to delivering outstanding service to customers.
Anne Shaw, Executive Director of Transport for West Midlands, said: “I am pleased to extend my congratulations to Sophie on this well-deserved appointment. Her contributions during her time as interim managing director have been outstanding, and we look forward to following her continued success now the role has been made permanent. The appointment has been made at a crucial point as the Metro system looks forward to further growth with the ongoing construction of the Wednesbury to Brierley Hill and Birmingham City Centre Eastside extensions, alongside the redevelopment of the West Midlands tram depot.”
Andy Street, Mayor of the West Midlands and WMCA Chair, said: “Congratulations to Sophie on her appointment. She has extensive public transport experience to draw on and her leadership has been of immense value during what has been a period of significant growth and change for our region’s Metro network. With further expansions on the horizon, Sophie’s commitment to delivering outstanding service is laudable and aligns perfectly with our goal of providing a safe, secure, reliable, and sustainable transport offering here in the West Midlands. I very much hope local people benefit tremendously in the months and years ahead as a result.”
The final word goes to Sophie herself: “Thanks to the hard work and dedication of the entire Metro team, our trams are more popular than ever, and I’m delighted to be leading them into a new era. As we look towards further expansion, our focus will be on further enhancing the customer experience for the thousands of people who rely on us every day.”