Nottingham Express Transit 202 is now carrying adverts as part of their backing for a new initiative driving home a powerful message about protecting women and girls from sexual violence. Led by Police and Crime Commissioner Caroline Henry the “A-Z of Consent” message is part of a project aiming to increase the safety of women and girls in the city and reduce violence.
Julian Smedley, NET Operations Manager, said: “NET serves many key locations across the city and this eye-catching tram will help to raise the profile of the campaign and its message of zero-tolerance towards violence and harassment of women and girls. The campaign is one that we wholeheartedly support, and we are delighted to be working with partners on a wide range of initiatives to make Nottingham an even safer place to live, work and visit.”
This is the second awareness campaign to launch in the city since Commissioner Henry secured over £250,000 from the Home Office’s Safety of Women at Night (SWaN) fund. This also includes the delivery of bystander training for staff in hospitality venues and transport companies, the development of a safe space in the city centre at weekends and additional protection through Police Nights of Action on the tram network.
Commissioner Henry said: “Nottingham is a wonderful city to live and visit and we are determined to make it even safer. This is a big bold – and very bright – campaign. I want it to encourage big, bold conversations. I want people to wonder what it’s all about, to think and ask questions. Violence and sexual harassment against women will not be tolerated in Nottinghamshire. It is not acceptable and I am doing everything in my power to prevent it happening. I am grateful to all those partners who have worked with me to bring this project together, especially the city’s transport providers who are equally committed to the safety of women and girls. This is about creating a safer Nottingham for all.”
This is 202‘s first advert and it becomes the 11th of the 15 strong Incentro class to have now carried a full vinyl wrap advert.