With the Royal Highland Show now over for another year Edinburgh Trams have wasted no time in removing the advertising vinyls from 272 with the tram now receiving a new advert, this time for Audi. As always the tram is in the standard advert layout with just sections three and five having full vinyls and the remainder of the tram just seeing adverts above the windows. With a black base for most of the advert it does seem to merge quite well with the standard fleet livery with the main gist of the advert being Audi on Demand where you can hire a car for between 1 and 28 days whether you on a work break or holiday. Roy Calderwood captured the tram for us.
272 stands at Princes Street with a service for the Airport. The above window adverts can be seen clearly here.
Another view of 272 on Princes Street as it heads to York Place. The full effect of the new advert is seen in this view.
A close-up of one of the central full height adverts. (All Photographs by Roy Calderwood, 3rd July 2019)
A classic example of ‘knocking copy’ where an advertisement is for something detrimental to the business carrying the advert. The message is go by car instead of public transport. The mind boggles.