A new survey completed by behavioural science expert, Mindfield Research, has shown that satisfaction rates amongst customers of Nottingham Express Transit have increased by 17% year on year since 2023.
The report – which saw 1,200 people questioned from in and around Nottingham – found that respondents were satisfied with the trams, whilst more than 95% of those asked saying they would recommend NET.
The results also show that of those who travelled during scheduled engineering works this year (48% of those questioned), 77% said NET were good during disrupted journeys, compared to only 65% last year. 42% more people perceived that NET puts its passengers first when compared to last year’s survey, and 40% of those questioned deemed the network as important.
Alison Sweeney, Head of Marketing at NET, said: “Customer feedback is invaluable to NET, and this survey reflects our ongoing dedication to improving passenger experience, while strengthening our understanding of how our passengers perceive NET.
“The data produced from this survey is also integral for helping us shape future measures that reflect our customers’ needs, such as the introduction of service enhancements. The recent extended timetable trial to support the nighttime economy is an example of the positive changes that come from listening to our customers’ feedback, and we’re always looking at ways we can build upon the great service we offer all our passengers.”
“Seeing that the people of Nottingham have trust in our network is brilliant news. NET is a vital part of the city’s infrastructure, offering a convenient, reliable and more sustainable mode of transport.
“It’s also encouraging to see that our initiatives are proving effective. We’re always looking at ways we can offer great value to all our passengers, and our limited discounted student season ticket offer is one example of where we are giving people cost-effective ways to get around the city. Into the new year, we will continue to drive forward enhancements like this to our service and ticket offering, putting our customers and their needs first”.