London Trams have become the last of the UK modern tram systems to join in with the national “Two Lines = STOP” safety campaign. Led by the LRSSB this campaign is aimed at reducing collisions between trams and pedestrians and uses bold new signage and attention-grabbing social media content, all tailored to the particular system.
The campaign is now being used by tram systems in Manchester, Edinburgh, Sheffield, Blackpool, Nottingham, the West Midlands and London. It was originally launched last year and has reached the stage where those systems who originally used the signage are now starting to renew their campaigns.
Carly Swift, LRSSB Marketing and Communications Manager, said: “Extensive research on tramways across the country has consistently found that some pedestrians do not pay enough attention to their surroundings when close to the tracks.
“This national campaign aims to catch their eye in key areas, including designated crossings and stops where there is a higher risk of collisions, and it has already delivered an important boost to tramway safety.
“We’re delighted that London Trams are now on board a campaign that will continue to evolve over the coming months.”
Mark Davis, Transport for London’s General Manager for London Trams, added: “Safety across the London Trams network is our top priority, as we work towards eliminating deaths and serious injuries on our roads and transport network through Vision Zero.
“The Two Lines = STOP campaign aims to raise pedestrian awareness and help people stay safe when crossing the tramway, especially in higher-risk areas like Croydon town centre. We want everyone to return home safely to their loved ones, and hope this campaign encourages people to stop, think, and stay aware of their surroundings whenever they cross the tramway.”
As well as London Trams joining the campaign, the LRSSB have also got the Scout Association involved with Scout leaders agreeing to pass on the “Two Lines = STOP” message to their groups.
Carly Swift commented: “We’re delighted that the campaign will now reach a new audience, building on the excellent work already done by networks to reduce the risk of collisions between pedestrians and trams.
“Utilising bold graphics for signage and social media posts, the initiative followed extensive research that’s shown making people more aware of their surroundings when near the tracks is vital to further improving tramway safety.”
Martin Fleetwood, a long-serving Scout leader as well as being on the LRSSB board, added: “The campaign material was an extremely useful addition to our rail industry stand, which proved very popular. Throughout the event, we were able to promote various rail industry-sponsored safety badges for Beavers and Cubs as well as a specific rail safety award for Young Leaders aged between14-18 year olds.
“Over the two days, I clocked up over 10 hours of talking to people about promoting safe travel on trams and trains, and now Scout groups up and down the country will be sharing pictures of the eye-catching campaign graphics and signage to continue the conversation, particularly with our young people.”
The signage is installed at key locations on the London Trams network such as at George Street where we see 2532 just departing from the stop with the new signage in place on the platform. (Photograph by Gareth Prior, 22nd September 2025)