South Yorkshire Supertram have started a new outdoor and radio advertising campaign, as they seek to encourage local residents to try the tram as it’s a smart sustainable way to travel.
The new campaign follows the conclusion of all planned engineering works for 2025 and is aimed to let the people of South Yorkshire know that their services are better, cleaner and safer.
Jasmine Thompson, Senior Marketing and Communications Manager at Supertram, said: “This campaign is a great opportunity to reconnect with people across South Yorkshire and remind them of the benefits of travelling by tram. With the recent renewal works now complete, it’s the perfect time to showcase a network that’s better, cleaner, and safer. We’re proud to be able to communicate this message directly to drivers and communities across the region, helping more people discover the convenience and sustainability of travelling with Supertram.”
The campaign will see radio ads on Hits Radio South Yorkshire and social media ads, as well as high-visibility billboards along Sheffield Parkway and St Anne’s Roundabout in Rotherham. There are also digital ad vans touring the region throughout November and December.
The adverts highlight the ease of travelling by tram, especially with the convenient Park and Ride sites that make switching from the car to the tram even simpler.