Now that was a short-term vinyl wrap! West Midlands Metro 58 is already back in fleet livery after only around a month carrying an advert for KFC following the conclusion of the contract. This is the shortest term advert seen yet on the West Midlands Metro.
It was only 17th July that we first report on the advert having been applied to 58 and the vinyls were removed by 13th August making it just short of one month for the advert. The previous shortest length of commercial advertising was four months for 39 and its University of Birmingham design.
KFC also had a similarly short contract advertising on Manchester Metrolink in June and July 2024.
This leaves just two trams not in standard fleet livery on West Midlands Metro – 44 (National Trust) and 45 (City of Birmingham Symphony Orchestra).
58 at West Bromwich Central back in plain blue livery. (Photograph by Andy Walters, 15th August 2024)