Over the years Blackpool Pleasure Beach have been a regular advertiser on the Blackpool Tramway, hardly a surprise considering the proximity between the two and with a tramstop even bearing the name of Pleasure Beach. However, they have been a notable absentee from the modern tramway with no full advertising livery having been carried by the Flexity2 trams. We think you know where we’re going with this as that has now changed with 012 the recipient of an all new full vinyl wrap for the attraction.
The new advert is a true full vinyl wrap with the fleet livery completely covered by the advert which promotes various different parts of Pleasure Beach. This, of course, covers the roller coasters as well as other attractions such as Ripley’s Believe or Not, Wallace & Gromit’s Thrill-O-Matic, Valhalla and Nickelodeon Land. Many of these have previously been individual advertisers on the tramway of course.
Whilst there have been side banner type adverts for the Pleasure Beach on the modern Blackpool Tramway (in the early years of the upgraded tramway) this advert marks the first time since April 2011 that a new all over advert for it has been applied. That advert was for Nickelodeon Land (which is included on this new ad too) on Jubilee 762 – an advert which is still on the tram in its preservation life at the Crich Tramway Village.
This is 012’s first all over advert. The Pleasure Beach advert is the eight different design to be applied to one of the Flexity2 trams and 012 has become the sixth different tram to have carried a full advert now (001, 003, 011, 014, 016 being the others).
With each section of the tram advertising a separate attraction within Pleasure Beach it’s a colourful advert on 012.
This photo shows the Nickelodeon Land end of the advert as 012 uses the crossover at Starr Gate.
Another image showing the new advert as it rounds the curve from Gynn Square. (Photographs by Michael Morton and Matthew Morton, 6th August 2023)