After a two year contract which has seemingly failed to bring in any revenue JC Decaux are set to be replaced as the firm in charge of advertising on Edinburgh Trams. It had always been planned that advertising would be sold on the 27 strong tram fleet but even after JC Decaux set the ball rolling on LinkedIn last year no companies have been signed up and now the City of Edinburgh Council have lost patience with the contract about to be terminated.
In the two years of the contract the only major sponsorship deal that has been secured has been with the Royal Bank of Scotland with large adverts applied to the stops at Gogarburn and the Gyle Centre. Despite the belief that companies would be queuing up to have full adverts on the trams – as seen across the rest of the UK and beyond – nothing has transpired with the only non standard liveries on the trams being in-house adverts for Edinburgh Trams services and city centre events. It had been hoped that £200,000 a year would be raised through advertising.
The question of the deal was raised at a recent council meeting where it was confirmed that the Council were looking to replace JC Decaux although no details were provided. If the tram advertising deal is terminated reports are suggesting that JC Decaux would like to retain the deal for tramstop advertising.
* Elsewhere in Edinburgh a new report has claimed that more than 250 people have been injured by tram tracks in the past seven years – 191 of them cyclists. Orthopaedic surgeon Professor Chris Oliver has claimed that this is at the cost of £1.25 million to the NHS. It should be noted that Professor Oliver is the former chairman of Cycling UK…