2016 has started with a change in livery for two trams at different ends of the country with the removal of advertising vinyls in Croydon but in Manchester it is the application of a full vinyl wrap livery which is certain to provide the biggest talking point.
M5000 3058 has become the first tram since Manchester Metrolink opened to receive a full all over advert for a commercial sponsor with holiday comparison website Kayak.co.uk taking out a contract. Featuring full contravision on all passenger windows the livery retains the yellow ends of the standard fleet livery with the doors also left free of advertising vinyls.
Although there have been adverts carried on Metrolink trams over the years these have, in the main, been confined to just a few windows or in the case of 1003 the centre section only so the application of these vinyls to 3058 marks a major change in policy. There was also of course the Get our Metrolink Back on Track livery carried on 1015 but this was not for a commercial sponsor a la 3058. The tram made its debut in this livery during early January.
The application of this livery is bound to attract attention with opinions on advertising liveries on public transport always evident – especially when including the covering of windows. From a pure photographic point of view when there is a uniform fleet of trams with very little to differentiate between them different liveries do add some welcome variety it has to be said.
Meanwhile down in Croydon there are now no trams carrying advertising vinyls for McMillan Williams following the removal of the advert on 2534 during December. This was the more pleasing red and white based version of the advert – the black based advert for the same sponsor on 2531 has been removed a few weeks earlier. There is now just one tram carrying an advert for a commercial sponsor on Tramlink – 2542 – although a further three carry non-standard fleet livery with 2550 publicising Tramlink safety, 2554 extolling the virtues of Croydon whilst 2560 contains vinyls at one end celebrating new trams for Croydon.