{"id":7260,"date":"2014-04-19T19:56:44","date_gmt":"2014-04-19T19:56:44","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=7260"},"modified":"2014-04-19T19:56:44","modified_gmt":"2014-04-19T19:56:44","slug":"almost-all-over-advert-flexity-debuts-in-blackpool","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=7260","title":{"rendered":"(Almost) all over advert Flexity debuts in Blackpool"},"content":{"rendered":"<p>Easter in Blackpool wasn&#8217;t all about the heritage trams, as Good Friday 18th April also saw the passenger debut of <strong>Flexity 016<\/strong> with a brand new look. This tram has now earned its place in the history books by becoming the first of its class to receive an all-over advert livery, with the design in question promoting Fleetwood Freeport.<\/p>\n<p><!--more-->The sides of <strong>016<\/strong> have been almost completely covered in advertising vinyls, the only exception being the doors &#8211; it is believed that these had to be kept clear due to visibility and access requirements. Unfortunately, the same cannot be said of the saloon windows all of which are now plastered in contravision and which will almost certainly lead to <strong>016<\/strong> becoming the least popular tram in the fleet with the travelling public.<\/p>\n<p>The main design features light blue and white colouring, with some cartoon figures filling much of the bodyside space. In an unusual development however, the ends of the car have remained purple without any advertising slogans whatsoever. Fleet liveried ends on advert buses is a common practice, but has only been applied to a Blackpool tram once before &#8211; a short-lived design promoting Blackpool Transport&#8217;s own Travelcard range on<strong> Centenary car 642<\/strong> in 1995 featured a predominantly yellow design with green and cream ends. The end result on <strong>016<\/strong> looks rather strange as a result, but on the plus side at least it can now be identified at a glance &#8211; if viewed from the side anyway! Further advert liveries look set to be applied to the Flexities now that the first has appeared, with two more rumoured to be applied later in the year. For now, the last Flexity to be delivered to Blackpool now has a unique &#8216;first&#8217; and a notable claim to fame in its brief history to date.<\/p>\n<div id=\"attachment_7263\" style=\"width: 970px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=7263\" rel=\"attachment wp-att-7263\"><img aria-describedby=\"caption-attachment-7263\" loading=\"lazy\" class=\"size-full wp-image-7263\" title=\"016 advert GP\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2014\/04\/016-advert-GP.jpg\" alt=\"\" width=\"960\" height=\"720\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2014\/04\/016-advert-GP.jpg 960w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2014\/04\/016-advert-GP-550x412.jpg 550w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><p id=\"caption-attachment-7263\" class=\"wp-caption-text\">A first look at 016&#39;s new advert livery for Fleetwood Freeport on British Trams Online. Here, the tram is depicted at Pleasure Beach on its second day in service so adorned. (Photo by Gareth Prior)<\/p><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Easter in Blackpool wasn&#8217;t all about the heritage trams, as Good Friday 18th April also saw the passenger debut of Flexity 016 with a brand new look. This tram has now earned its place in the history books by becoming &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=7260\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/7260"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7260"}],"version-history":[{"count":3,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/7260\/revisions"}],"predecessor-version":[{"id":7265,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/7260\/revisions\/7265"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}