South Yorkshire Supertram has launched a new advertising campaign across Sheffield and Rotherham with the aim of encouraging more people to use the tram. It will tell people how simple and convenient it is travelling by tram, including promoting the use of Park and Ride sites across the network.<\/p>\n
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The campaign reminds local people of the benefits of choosing Supertram, whether they\u2019re commuting, shopping, visiting local attractions or enjoying everything Sheffield and Rotherham have to offer.<\/p>\n
Throughout November and December the campaign will be heard on new radio adverts on local stations and music streaming platforms, alongside roadside billboard advertising and eye-catching AdBike displays across Sheffield and Rotherham.<\/p>\n
Jasmine Thompson, Senior Marketing and Communications Manager at Supertram, said: \u201cOur aim with this campaign is to make sure people know just how easy it can be to travel by tram and the options available to them. Whether it’s using Park and Ride for a trip into the city, visiting Magna or Parkgate, or simply making everyday journeys, we want to help more people see Supertram as a convenient alternative to the car. By combining our advertising with information delivered directly to local households and conversations with customers in the community, we hope to encourage more people to give the tram a try.\u201d<\/p>\n
The campaign comes at the end of a year which has seen more major improvement works take place. With track relaid at Manor Top, Gleadless Townend, the delta junction and Hillsborough major investment has gone into the network.<\/p>\n
Obviously, this campaign does also come during the continued disruption to services out to Halfway. Following the discovery of an old mine shaft at Birley Lane trams haven\u2019t been able to run beyond Gleadless Townend since August and there remains no end in sight.<\/p>\n
A recent FAQ update confirmed that it looks unlikely that there will be any service through the affected area this side of Christmas as investigations continue ahead of repairs.<\/p>\n","protected":false},"excerpt":{"rendered":"
South Yorkshire Supertram has launched a new advertising campaign across Sheffield and Rotherham with the aim of encouraging more people to use the tram. It will tell people how simple and convenient it is travelling by tram, including promoting the … Continue reading