The latest meeting of the UKTram Heritage Tramways Committee saw recent updates shared and opportunities explored to strengthen engagement with visitors.<\/p>\n
<\/p>\n
Held in person at UKTram\u2019s offices with some participants also joining in remotely, a key theme explored was the role of marketing and communications in supporting heritage tramways to attract and grow visitor numbers. Whilst there is already a strong public interest in heritage transport, it was said that there remains an opportunity to improve visibility and make it easier for people to engage with what is on offer.<\/p>\n
Both UKTram and the LRSSB contributed to these discussions with the exploration of how digital channels can support this, including the use of social media, short-form video content and user-generated content to reach wider audiences. The importance of consistency in messaging and maintaining up-to-date online information was also emphasised.<\/p>\n
UKTram also outlined how they can help support great visibility through their existing channels. This includes their weekly news round-up where heritage highlights are often included.<\/p>\n
Mike Crabtree, Chair of the UKTram Heritage Tramway Committee, commented: \u201cIt is very pleasing and a privilege as chair of the Heritage Tramway Committee to see how the various UK heritage tramways are working together to pool and share information in a positive, open and friendly manner.\u201d<\/p>\n
The meeting also heard a range of technical and operational updates, including peer audit guidance, asset management, safety developments and ongoing workstreams such as overhead line equipment (OLE) training.<\/p>\n
There were also updates on recent developments and winter works, alongside plans for the summer season. These included infrastructure improvements and funding successes across several heritage systems.<\/p>\n","protected":false},"excerpt":{"rendered":"
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