{"id":62627,"date":"2026-04-15T22:00:51","date_gmt":"2026-04-15T21:00:51","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=62627"},"modified":"2026-04-15T19:41:25","modified_gmt":"2026-04-15T18:41:25","slug":"in-pictures-net-204-gets-a-new-advert","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=62627","title":{"rendered":"In Pictures: NET 204 gets a new advert"},"content":{"rendered":"<p>Nottingham Express Transit\u2019s <strong>Incentro 204<\/strong> is now in service with a new all over advert following the application of a new set of vinyls. Previously advertising e-on the tram now carries vinyls for Beckton House Student Living.<\/p>\n<p><!--more--><\/p>\n<p><strong>204<\/strong> advertised e-on between April 2024 and March 2026. The vinyls started to be removed in March but the need for trams in service meant that it was pressed into use whilst running in a hybrid, partially stripped condition.<\/p>\n<p>Then in April 2026 and the tram has been spotted in a brand new advert, with a new company taking out an advertising contract. It is advertising Beckton House Student Living in a pleasing dark orange and black design.<\/p>\n<p>Nottingham is one of those systems where it is often the same trams which carry adverts with this one for Beckton House Student Living being its fourth over the years. This started off in August 2012 with an internal promotional ad \u201cGlide in Nottingham\u201d and then after a ten year gap of adverts it was MHR Global (December 2023-April 2024), e-on (April 2024-March 2026) and now Beckton House Student Living.<\/p>\n<p>Other trams remaining in adverts on NET are <strong>201<\/strong> (Consent Coalition), <strong>202<\/strong> (Oxford Business College), <strong>205<\/strong> (Sky Broadband), <strong>211<\/strong> (Marks Electrical), <strong>212<\/strong> (Carbon Neutral Nottingham) and <strong>214<\/strong> (e-on).<\/p>\n<div id=\"attachment_62679\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/04\/204-AA.jpg\"><img aria-describedby=\"caption-attachment-62679\" loading=\"lazy\" class=\"size-medium wp-image-62679\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/04\/204-AA-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/04\/204-AA-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/04\/204-AA-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/04\/204-AA.jpg 1290w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-62679\" class=\"wp-caption-text\">204 in its new advert is captured at Toton Lane ahead of working a service to Hucknall. (Photograph by Alan Absolom, 14th April 2026)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nottingham Express Transit\u2019s Incentro 204 is now in service with a new all over advert following the application of a new set of vinyls. Previously advertising e-on the tram now carries vinyls for Beckton House Student Living.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/62627"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62627"}],"version-history":[{"count":2,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/62627\/revisions"}],"predecessor-version":[{"id":62680,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/62627\/revisions\/62680"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62627"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62627"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62627"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}