{"id":62024,"date":"2026-02-23T22:00:26","date_gmt":"2026-02-23T22:00:26","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=62024"},"modified":"2026-02-23T12:45:38","modified_gmt":"2026-02-23T12:45:38","slug":"in-pictures-west-midlands-metro-50-gets-the-beauty-treatment","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=62024","title":{"rendered":"In Pictures: West Midlands Metro 50 gets the beauty treatment"},"content":{"rendered":"<p><strong>West Midlands Metro 50<\/strong> has received its very first vinyl wrap advertising livery with it receiving a design for L\u2019Oreal, the latest beauty product which thinks advertising on trams is a good way of spending their money to encourage the people of the UK to spend their hand earnt money on them.<\/p>\n<p><!--more--><\/p>\n<p><strong>50<\/strong> entered service for the first time in this new advert on Saturday 21<sup>st<\/sup> February 2026 with the tram having been wrapped the previous day. As with most adverts on the network, the fleet livery blue is retained at the ends but the rest of the tram is wrapped, and that does include all windows.<\/p>\n<p>The specific L\u2019Oreal product being publicised by this advert is New Extensionist Mascara. According to Google this is new for 2026 and is a lengthening and curling mascara which is designed to provide a lash extension effect. So now we all know!<\/p>\n<p>With <strong>50<\/strong> receiving this advert it now means that over the years 12 of the 21 Urbos100 trams have carried adverts.<\/p>\n<div id=\"attachment_62025\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/1.50-aw.jpg\"><img aria-describedby=\"caption-attachment-62025\" loading=\"lazy\" class=\"size-medium wp-image-62025\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/1.50-aw-550x276.jpg\" alt=\"\" width=\"550\" height=\"276\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/1.50-aw-550x276.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/1.50-aw-768x385.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/1.50-aw.jpg 1295w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-62025\" class=\"wp-caption-text\">Debut day for the tram with its new advert as it calls at West Bromwich Central bound for Wolverhampton Station. (Photograph by Andy Walters, 21st February 2026)<\/p><\/div>\n<div id=\"attachment_62026\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/2.50-sp.jpg\"><img aria-describedby=\"caption-attachment-62026\" loading=\"lazy\" class=\"size-medium wp-image-62026\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/2.50-sp-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/2.50-sp-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/2.50-sp-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2026\/02\/2.50-sp.jpg 1290w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-62026\" class=\"wp-caption-text\">Another look at 50. This time its at a wet The Crescent going to Edgbaston Village. (Photograph by Shiv Patel, 21st February 2026)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>West Midlands Metro 50 has received its very first vinyl wrap advertising livery with it receiving a design for L\u2019Oreal, the latest beauty product which thinks advertising on trams is a good way of spending their money to encourage the &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=62024\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/62024"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=62024"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/62024\/revisions"}],"predecessor-version":[{"id":62027,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/62024\/revisions\/62027"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=62024"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=62024"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=62024"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}