{"id":61195,"date":"2025-12-05T16:00:10","date_gmt":"2025-12-05T16:00:10","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=61195"},"modified":"2025-12-04T16:57:48","modified_gmt":"2025-12-04T16:57:48","slug":"adverts-they-wore-2025-edinburgh-trams-260-emirates","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=61195","title":{"rendered":"Adverts They Wore 2025: Edinburgh Trams 260 \u2013 Emirates"},"content":{"rendered":"<p>Adverts and Edinburgh Trams have been synonymous with each other in recent years and 2025 was certainly no different! And one company dominated things with a contract for 10 identical adverts.<\/p>\n<p><!--more--><\/p>\n<div id=\"attachment_61196\" style=\"width: 536px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/12\/260-rc.jpg\"><img aria-describedby=\"caption-attachment-61196\" loading=\"lazy\" class=\"size-medium wp-image-61196\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/12\/260-rc-526x550.jpg\" alt=\"\" width=\"526\" height=\"550\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/12\/260-rc-526x550.jpg 526w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/12\/260-rc-768x802.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/12\/260-rc.jpg 1230w\" sizes=\"(max-width: 526px) 100vw, 526px\" \/><\/a><p id=\"caption-attachment-61196\" class=\"wp-caption-text\">That company was Emirates, who chose a colourful bright red colour scheme for the basis of their advert and from June 2025 they started to dominate the tramway. Whilst they weren\u2019t the first company to have as many adverts all in one go (CR Smith the notable example, although that was before we saw full wraps in Edinburgh) it is certainly one of the most eye-catching multiple design we have seen. One of the ten trams to receive this advert was 260 which is captured here on Princes Street bound for the Airport. (Photograph by Roy Calderwood, 7th September 2025)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Adverts and Edinburgh Trams have been synonymous with each other in recent years and 2025 was certainly no different! And one company dominated things with a contract for 10 identical adverts.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[119,11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/61195"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61195"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/61195\/revisions"}],"predecessor-version":[{"id":61197,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/61195\/revisions\/61197"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61195"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}