{"id":61097,"date":"2025-11-29T22:00:11","date_gmt":"2025-11-29T22:00:11","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=61097"},"modified":"2025-11-29T14:05:38","modified_gmt":"2025-11-29T14:05:38","slug":"in-pictures-the-heat-is-on-for-blackpool-011","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=61097","title":{"rendered":"In Pictures: The Heat is On for Blackpool 011"},"content":{"rendered":"<p>2025 has definitely been the year of the advert in Blackpool! Following the bringing of advertising in-house there has been a definite up-tick in the number of new adverts, whilst we have also seen a number of expired ads taken off trams. The latest tram to receive a new advert is <strong>011<\/strong> which has seen the application of an almost full wrap for Blackpool&#8217;s Winter Gardens. It is a dual advert with one side advertising Mamma Mia! (which is at the Opera House 28th April to 3rd May 2026) and the other Miss Saigon (playing at the Opera House from 30<sup>th<\/sup> June until 4<sup>th<\/sup> July 2026).<\/p>\n<p><!--more--><\/p>\n<p>Whilst the majority of full all over adverts in Blackpool have seen the whole tram covered, including cab ends (with <strong>001<\/strong>\u2019s Blackpool Resort Pass a notable exception), this new advert for Miss Saigon sees the end of the tram left devoid of vinyls. The rest of the tram is covered in the advert though and it also includes vinyls on the central windows<\/p>\n<p>This is the second full advert that <strong>011<\/strong> has carried. It previously carried an attractive advert for Mazuma Mobile between September 2022 and February 2023. \u00a0The advert for Mamma Mia!\/Miss Saigon debuted in service on 28<sup>th<\/sup> November 2025.<\/p>\n<p><strong>011<\/strong> now joins <strong>012<\/strong> (Pleasure Beach) and <strong>016<\/strong> (Coral Island) in carrying a full advert whilst <strong>001<\/strong> (Blackpool Zoo) and <strong>013<\/strong> (Hole in the Wand Mini Golf) have \u201cT\u201d style adverts. And the ranks of the advertising trams are set to increase very soon too.<\/p>\n<div id=\"attachment_61098\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/011-os.jpg\"><img aria-describedby=\"caption-attachment-61098\" loading=\"lazy\" class=\"size-medium wp-image-61098\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/011-os-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/011-os-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/011-os-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/011-os.jpg 1265w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-61098\" class=\"wp-caption-text\">011 departs from Rossall Beach on the second day of use with its new advert in place. This shows the Miss Saigon side.<\/p><\/div>\n<div id=\"attachment_61113\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/2.011-os.jpg\"><img aria-describedby=\"caption-attachment-61113\" loading=\"lazy\" class=\"size-medium wp-image-61113\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/2.011-os-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/2.011-os-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/2.011-os-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/11\/2.011-os.jpg 1265w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-61113\" class=\"wp-caption-text\">Whilst the other side advertises Mamma Mia! This is at Cabin. (Both Photographs by Oliver Shenton, 29th November 2025)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>2025 has definitely been the year of the advert in Blackpool! Following the bringing of advertising in-house there has been a definite up-tick in the number of new adverts, whilst we have also seen a number of expired ads taken &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=61097\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/61097"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=61097"}],"version-history":[{"count":4,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/61097\/revisions"}],"predecessor-version":[{"id":61114,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/61097\/revisions\/61114"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=61097"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=61097"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=61097"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}