{"id":57747,"date":"2025-03-24T22:00:26","date_gmt":"2025-03-24T22:00:26","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=57747"},"modified":"2025-03-24T13:02:33","modified_gmt":"2025-03-24T13:02:33","slug":"in-pictures-west-midlands-metro-57-receives-ads-for-national-trust","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=57747","title":{"rendered":"In Pictures: West Midlands Metro 57 receives ads for National Trust"},"content":{"rendered":"<p>A couple of weeks ago KFC came back with a new advert on the West Midlands Metro and now we have another returning advertiser from 2024 as <strong>57<\/strong> has received a new wrap for the National Trust\u2019s Blossom Watch campaign. The vinyls were affixed during Friday 21<sup>st<\/sup> March 2025 and the tram was used for the first time in this condition the following day.<\/p>\n<p><!--more--><\/p>\n<p>This new advert \u2013 which is <strong>57<\/strong>\u2019s second after it had vinyls for Paypal in December 2024 and January 2025 \u2013 once again keeps the end of the trams free of advert but the rest is completely wrapped. The bulk of the tram is now pink but the extreme ends of the advertising vinyls are a white\/grey colour. To show how quickly vinyls can be applied to a tram \u2013 <strong>57<\/strong> was in service as the morning peak extra on 21<sup>st<\/sup> March and by late afternoon it had been fully wrapped!<\/p>\n<p>The advert encourages us that brighter days are on their way and how you can \u201ctake a breather with blossom\u201d. Its promoting the Blossom Watch campaign which is designed to raise awareness of the first signs of spring.<\/p>\n<p>Last year <strong>44<\/strong> carried adverts for a similar campaign with those vinyls being in place between March and August 2024.<\/p>\n<p>There are now four advertising liveries on the West Midlands Metro: <strong>45<\/strong> (City of Birmingham Symphony Orchestra), <strong>53<\/strong> (KFC), <strong>57<\/strong> (National Trust) and <strong>58<\/strong> (Birmingham City University).<\/p>\n<div id=\"attachment_57748\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/1.57-bh.jpg\"><img aria-describedby=\"caption-attachment-57748\" loading=\"lazy\" class=\"size-medium wp-image-57748\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/1.57-bh-550x367.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/1.57-bh-550x367.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/1.57-bh-768x512.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/1.57-bh.jpg 1296w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-57748\" class=\"wp-caption-text\">Following the application of the vinyls 57 is seen in the depot yard at Wednesbury. This image was taken during a look behind the scenes at the depot. (Photograph by Bob Hodges, 21st March 2025)<\/p><\/div>\n<div id=\"attachment_57749\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/2.57-aw.jpg\"><img aria-describedby=\"caption-attachment-57749\" loading=\"lazy\" class=\"size-medium wp-image-57749\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/2.57-aw-550x330.jpg\" alt=\"\" width=\"550\" height=\"330\" \/><\/a><p id=\"caption-attachment-57749\" class=\"wp-caption-text\">A day later and 57 was in service for the first time with its new look. (Photograph by Andy Walters, 22nd March 2025)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A couple of weeks ago KFC came back with a new advert on the West Midlands Metro and now we have another returning advertiser from 2024 as 57 has received a new wrap for the National Trust\u2019s Blossom Watch campaign. &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=57747\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57747"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57747"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57747\/revisions"}],"predecessor-version":[{"id":57750,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57747\/revisions\/57750"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57747"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57747"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57747"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}