{"id":57590,"date":"2025-03-10T22:00:05","date_gmt":"2025-03-10T22:00:05","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=57590"},"modified":"2025-03-10T12:56:11","modified_gmt":"2025-03-10T12:56:11","slug":"in-pictures-edinburgh-264-gets-a-revised-advert","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=57590","title":{"rendered":"In Pictures: Edinburgh 264 gets a revised advert"},"content":{"rendered":"

Recently on Edinburgh Trams we haven\u2019t see too many new advertisers on the CAF built vehicles, and that\u2019s not because advertising is reducing. It is in fact because existing advertisers obviously consider it to be an excellent way to promote their products as they keep on renewing contracts which then sees revised adverts being applied to trams. And its that category that we report on again here as 264<\/strong> has recently received some new vinyls for The Real Mary King\u2019s Close \u2013 this time a full wrap.<\/p>\n

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264<\/strong> has been advertising the tourist attraction since January 2024 but that first variation of the advert was the partial style we regularly see in Edinburgh of just two full height sections and the rest above the windows. But now we reach March 2025 and a new contract for The Real Mary King\u2019s Close has seen a full wrap applied, except for the ends of the tram which remain in fleet livery. As with all full wraps it still has the arrangement of vinyls on the windows of the third and fifth section of the tram.<\/p>\n

This is the eleventh different advert which 264<\/strong> has carried:<\/p>\n

Parabola Edinburgh Fringe Festival \u2013 July 2018-August 2019<\/p>\n

American Express \u2013 September-December 2019<\/p>\n

Edinburgh Trams Hogmanay \u2013 December 2019-January 2020<\/p>\n

Johnnie Walker #jointhepact \u2013 January 2020-June 2022<\/p>\n

Tennent\u2019s Light \u2013 June-December 2022<\/p>\n

Jollyes Pet Store \u2013 December 2022-January 2023<\/p>\n

Royal Highland Show \u2013 May-June 2023<\/p>\n

Edinburgh Napier University \u2013 June-September 2023<\/p>\n

National Galleries of Scotland \u2013 September 2023-January 2024<\/p>\n

The Real Mary King\u2019s Close \u2013 January 2024-March 2025<\/p>\n

The Real Mary King\u2019s Close (full wrap) \u2013 March 2025-date<\/p>\n

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The full tram is seen in this view as it heads away from the camera on Princes Street and is about to turn onto South Saint Andrew Street on its way to Newhaven.<\/p><\/div>\n

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The front two sections of the advert are seen in this shot on Princes Street.<\/p><\/div>\n

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The centre of the tram with this part showing the full height sections.<\/p><\/div>\n

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And the rear two sections of the tram showing more of the advert. The Old Waverley Hotel is behind and South Saint David Street is on the left with Jenners wrapped in scaffolding. (All Photographs by Roy Calderwood, 8th March 2025)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Recently on Edinburgh Trams we haven\u2019t see too many new advertisers on the CAF built vehicles, and that\u2019s not because advertising is reducing. It is in fact because existing advertisers obviously consider it to be an excellent way to promote … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57590"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57590"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57590\/revisions"}],"predecessor-version":[{"id":57595,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57590\/revisions\/57595"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}