{"id":57578,"date":"2025-03-08T22:00:52","date_gmt":"2025-03-08T22:00:52","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=57578"},"modified":"2025-03-08T18:44:37","modified_gmt":"2025-03-08T18:44:37","slug":"in-pictures-kfc-return-to-advertising-on-west-midlands-metro","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=57578","title":{"rendered":"In Pictures: KFC return to advertising on West Midlands Metro"},"content":{"rendered":"<p>KFC have a new advert on the West Midlands Metro \u2013 the second time they have advertised on a tram from that system within the past year, presumably showing they felt the first one was a success! This time its <strong>53<\/strong> which is carrying the vinyls, the first wrap that this particular tram has carried.<\/p>\n<p><!--more--><\/p>\n<p>The new look <strong>53<\/strong> was first noted in service with the vinyls on Saturday 8<sup>th<\/sup> March 2025. It retains fleet livery on the ends but the rest of the tram is wrapped, including the windows being covered. On this occasion the slogan used is \u201cHAIL THE GRAVY\u201d. The vinyls are mainly black with gravy dripping down from the top. The KFC logo features in white writing with the slogan in red.<\/p>\n<p>Last year <strong>58<\/strong> had an advert for KFC (between July and August 2024) but there was no chance of a reunion for KFC and that tram as it now advertises Birmingham City University. At the same time last year Manchester Metrolink also had a KFC advert so we will see if the same happens this time.<\/p>\n<p>Now <strong>53<\/strong> has an advert it means there are three trams in the fleet with adverts. The others being <strong>45<\/strong> for City of Birmingham Symphony Orchestra (since April 2023) and the aforementioned <strong>58<\/strong> in an ad for Birmingham City University (since September 2024).<\/p>\n<div id=\"attachment_57579\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/53-sh.jpg\"><img aria-describedby=\"caption-attachment-57579\" loading=\"lazy\" class=\"size-medium wp-image-57579\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/53-sh-550x310.jpg\" alt=\"\" width=\"550\" height=\"310\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/53-sh-550x310.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/53-sh-768x432.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/03\/53-sh.jpg 1267w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-57579\" class=\"wp-caption-text\">53 in the new advert pauses at West Bromwich Central on its way to Edgbaston Village. If nothing else it catches the eye! (Photograph by Steven Hughes, 8th March 2025)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>KFC have a new advert on the West Midlands Metro \u2013 the second time they have advertised on a tram from that system within the past year, presumably showing they felt the first one was a success! This time its &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=57578\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[18],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57578"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57578"}],"version-history":[{"count":2,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57578\/revisions"}],"predecessor-version":[{"id":57584,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57578\/revisions\/57584"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57578"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57578"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57578"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}