{"id":57167,"date":"2025-02-05T22:00:05","date_gmt":"2025-02-05T22:00:05","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=57167"},"modified":"2025-02-05T19:38:14","modified_gmt":"2025-02-05T19:38:14","slug":"in-pictures-espc-get-a-revised-design-of-ad-on-edinburgh-275","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=57167","title":{"rendered":"In Pictures: ESPC get a revised design of ad on Edinburgh 275"},"content":{"rendered":"<p>One of two trams to get revised adverts for their ongoing sponsor in Edinburgh was 275 which received new partial advertising for EPSC \u2013 coming around a year after it originally started to advertise the company.<\/p>\n<p><!--more--><\/p>\n<p>As with the last advert (and indeed the previous ad for ESPC carried on <strong>272<\/strong> in 2022\/3) its in the normal partial advertising style which includes two full height sections and the rest of the tram containing just adverts above the windows. It\u2019s a slightly different colour scheme this time (using slightly darker shades of similar colours).<\/p>\n<p>This is the sixth different advert to be carried on <strong>275<\/strong>. It started off, as so many did, with adverts for C R Smith (October 2017-May 2019) before its had further designs for EE 5G (June-July 2019), Scottish Rugby (July 2019-November 2021), Play at Edinburgh Park (June 2022-January 2024) and then the first of its EPSC ads (January 2024-January 2025).<\/p>\n<div id=\"attachment_57168\" style=\"width: 423px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/1.275-rc.jpg\"><img aria-describedby=\"caption-attachment-57168\" loading=\"lazy\" class=\"size-medium wp-image-57168\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/1.275-rc-413x550.jpg\" alt=\"\" width=\"413\" height=\"550\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/1.275-rc-413x550.jpg 413w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/1.275-rc-768x1024.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/1.275-rc.jpg 960w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/a><p id=\"caption-attachment-57168\" class=\"wp-caption-text\">275 is seen here at Haymarket with its new EPSC vinyls telling us to \u201cGet ahead of the game\u201d, which was rather apt on this day as it was the first match of the Six Nations Championships.<\/p><\/div>\n<div id=\"attachment_57169\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/2.275-rc.jpg\"><img aria-describedby=\"caption-attachment-57169\" loading=\"lazy\" class=\"size-medium wp-image-57169\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/2.275-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/2.275-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/2.275-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/2.275-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-57169\" class=\"wp-caption-text\">A close-up view of the end section of 275 showing the \u201cGet ahead of the game\u201d above window vinyl.<\/p><\/div>\n<div id=\"attachment_57170\" style=\"width: 423px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/3.275-rc.jpg\"><img aria-describedby=\"caption-attachment-57170\" loading=\"lazy\" class=\"size-medium wp-image-57170\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/3.275-rc-413x550.jpg\" alt=\"\" width=\"413\" height=\"550\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/3.275-rc-413x550.jpg 413w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/3.275-rc-768x1024.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/3.275-rc.jpg 960w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/a><p id=\"caption-attachment-57170\" class=\"wp-caption-text\">Looking towards the rear of the tram, including one of the full height sections. (Photographs x3 by Roy Calderwood, 1st February 2025)<\/p><\/div>\n<div id=\"attachment_57171\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/4.255-nb.jpg\"><img aria-describedby=\"caption-attachment-57171\" loading=\"lazy\" class=\"size-medium wp-image-57171\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/4.255-nb-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/4.255-nb-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/4.255-nb-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2025\/02\/4.255-nb.jpg 1290w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-57171\" class=\"wp-caption-text\">A photo of the only new full wrap seen in Edinburgh so far this year as 255 rests at Gogar Depot with the very yellow nature of this year\u2019s design seen clearly. (Photograph by Nathan Burns, 30th January 2025)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>One of two trams to get revised adverts for their ongoing sponsor in Edinburgh was 275 which received new partial advertising for EPSC \u2013 coming around a year after it originally started to advertise the company.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57167"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=57167"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57167\/revisions"}],"predecessor-version":[{"id":57172,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/57167\/revisions\/57172"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=57167"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=57167"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=57167"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}