{"id":56020,"date":"2024-11-09T22:00:08","date_gmt":"2024-11-09T22:00:08","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=56020"},"modified":"2024-11-09T17:39:14","modified_gmt":"2024-11-09T17:39:14","slug":"in-pictures-a-third-uniqlo-advert-for-edinburgh-trams-273","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=56020","title":{"rendered":"In Pictures: A third Uniqlo advert for Edinburgh Trams 273"},"content":{"rendered":"

Some advertisers are happy to have the same advert sitting on a tram for months and even years on end, but then there are some such as Uniqlo who like a change! Edinburgh Trams 273<\/strong> has been advertising the fashion retailer, who opened a store on Princes Street earlier this year, since March 2024 and is now onto its third different design!<\/p>\n

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Whereas the last revision saw the basis of the advert remain the same with just the sections over the windows changing this time it\u2019s a complete change for the tram, which now includes a lot more colour than the original two ads.<\/p>\n

As we approach winter, Uniqlo are making a point that they have a range of thermal clothing which will keep you warm as the weather starts to get colder. If you took a quick glance at the ad you may think it was advertising central heating with the large letters saying \u201cHEATTECH\u201d!<\/p>\n

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273 calls at St Andrew Square with a service to Airport and shows off its new advertising vinyls. The tram also has a poppy in place and a rosette celebrating their naming as UK Tram Operator of the Year.<\/p><\/div>\n

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The checked end section of the tram.<\/p><\/div>\n

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A view down the tram showing more of the advert detail. (All Photographs by Roy Calderwood, 7th November 2024)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Some advertisers are happy to have the same advert sitting on a tram for months and even years on end, but then there are some such as Uniqlo who like a change! Edinburgh Trams 273 has been advertising the fashion … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/56020"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=56020"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/56020\/revisions"}],"predecessor-version":[{"id":56024,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/56020\/revisions\/56024"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=56020"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=56020"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=56020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}