{"id":55762,"date":"2024-10-21T22:00:22","date_gmt":"2024-10-21T21:00:22","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=55762"},"modified":"2024-10-19T19:05:29","modified_gmt":"2024-10-19T18:05:29","slug":"in-pictures-latest-advert-liveries-in-edinburgh","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=55762","title":{"rendered":"In Pictures: Latest advert liveries in Edinburgh"},"content":{"rendered":"<p>A few weeks we reported how there were some new adverts now adorning trams in Edinburgh and in this pictorial article we take a look at a couple of those which weren\u2019t pictured at the time. These two adverts are for Scottish Rugby on 260 with 268 now advertising Lost Shore. Roy Calderwood with the photos.<\/p>\n<p><!--more--><\/p>\n<p>Over the years Scottish Rugby have had a number of adverts on Edinburgh Trams. It started with <strong>275<\/strong> having an ad between July 2019 and November 2021 before <strong>261<\/strong> took the contract with three separate designs from November 2021 until June 2024. It now moves onto <strong>260<\/strong> and for the first time it is a full wrap (except for the very ends of the tram) using the same slogan as recently \u201cAs One\u201d. <strong>260<\/strong> is a tram which spent a number of months out of service following a collision and last time it was in service it had a full wrap for Royal Yacht Britannia.<\/p>\n<p>The other new advert is for the Lost Shore surf resort and is also a full wrap (except for the ends of the tram again). Lost Shore is the world\u2019s first inland surf resort which is opening in October 2024.<\/p>\n<p>This is the first time that <strong>268<\/strong> has had a full wrap with its previous adverts being partial designs. These have included Parabola My Edinburgh Park (June 2018-October 2020), Edinburgh Park (October 2020-August 2023), Johnnie Walker visitor attraction (August 2023-July 2024) and Edinburgh International Festival (July 2024-October 2024).<\/p>\n<div id=\"attachment_55763\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/1.260-rc.jpg\"><img aria-describedby=\"caption-attachment-55763\" loading=\"lazy\" class=\"size-medium wp-image-55763\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/1.260-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/1.260-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/1.260-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/1.260-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-55763\" class=\"wp-caption-text\">The front section of 260 as it stands at Newhaven showing the dark blue colour used as the base of the vinyls.<\/p><\/div>\n<div id=\"attachment_55764\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/2.260-rc.jpg\"><img aria-describedby=\"caption-attachment-55764\" loading=\"lazy\" class=\"size-medium wp-image-55764\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/2.260-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/2.260-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/2.260-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/2.260-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-55764\" class=\"wp-caption-text\">Looking further along the tram at more of the detail of the Scottish Rugby advert.<\/p><\/div>\n<div id=\"attachment_55765\" style=\"width: 423px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/3.268-rc.jpg\"><img aria-describedby=\"caption-attachment-55765\" loading=\"lazy\" class=\"size-medium wp-image-55765\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/3.268-rc-413x550.jpg\" alt=\"\" width=\"413\" height=\"550\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/3.268-rc-413x550.jpg 413w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/3.268-rc-768x1024.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/3.268-rc.jpg 967w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/a><p id=\"caption-attachment-55765\" class=\"wp-caption-text\">268 is seen calling at McDonald Road as it heads off to Newhaven. This photo shows the yellow section of the eye-catching ad for Lost Shore.<\/p><\/div>\n<div id=\"attachment_55766\" style=\"width: 423px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/4.268-rc.jpg\"><img aria-describedby=\"caption-attachment-55766\" loading=\"lazy\" class=\"size-medium wp-image-55766\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/4.268-rc-413x550.jpg\" alt=\"\" width=\"413\" height=\"550\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/4.268-rc-413x550.jpg 413w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/4.268-rc-768x1024.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/10\/4.268-rc.jpg 967w\" sizes=\"(max-width: 413px) 100vw, 413px\" \/><\/a><p id=\"caption-attachment-55766\" class=\"wp-caption-text\">Towards the other end of the tram and the advert changes to blue. (All Photographs by Roy Calderwood)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few weeks we reported how there were some new adverts now adorning trams in Edinburgh and in this pictorial article we take a look at a couple of those which weren\u2019t pictured at the time. These two adverts are &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=55762\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/55762"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55762"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/55762\/revisions"}],"predecessor-version":[{"id":55767,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/55762\/revisions\/55767"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55762"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55762"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55762"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}