{"id":55105,"date":"2024-08-30T22:00:29","date_gmt":"2024-08-30T21:00:29","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=55105"},"modified":"2024-08-30T19:27:38","modified_gmt":"2024-08-30T18:27:38","slug":"in-pictures-a-look-at-the-new-adverts-on-edinburgh-trams","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=55105","title":{"rendered":"In Pictures: A look at the new adverts on Edinburgh Trams"},"content":{"rendered":"<p>A few days ago we reported that Edinburgh Trams pair <strong>269<\/strong> and <strong>273<\/strong> had received new\/revised adverts and in this pictorial article we take a look at the new looks for the duo.<\/p>\n<p><!--more--><\/p>\n<p><strong>269<\/strong> is now advertising Edinburgh Street Food featuring a colourful background along with black and white lettering for what is apparently award winning street food.<\/p>\n<p>As we mentioned in the previous article this is <strong>269<\/strong>\u2019s eighth different advert. It started off \u2013 as so many did \u2013 with ads for CR Smith between October 2017 and June 2019 and its most recent ad was for House of Hearing from February to August 2024.<\/p>\n<p>For <strong>273<\/strong> it\u2019s a revised advert as it has just seen changes to the simple advert. Whereas previously it featured the UniQlo logo it now also shows clothes available at their Princes Street store. The tram has now been advertising the company since March 2024 with this revision being seen in August 2024.<\/p>\n<div id=\"attachment_55106\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/269-aa.jpg\"><img aria-describedby=\"caption-attachment-55106\" loading=\"lazy\" class=\"size-medium wp-image-55106\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/269-aa-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/269-aa-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/269-aa-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/269-aa.jpg 1273w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-55106\" class=\"wp-caption-text\">269 calls at St Andrew Square with a service for the Airport. The tram is in its new advert for Edinburgh Street Food. (Photograph by Alan Abolsom, 26th August 2024)<\/p><\/div>\n<div id=\"attachment_55107\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/2.273-rc.jpg\"><img aria-describedby=\"caption-attachment-55107\" loading=\"lazy\" class=\"size-medium wp-image-55107\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/2.273-rc-550x365.jpg\" alt=\"\" width=\"550\" height=\"365\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/2.273-rc-550x365.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/2.273-rc-768x510.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/2.273-rc.jpg 1289w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-55107\" class=\"wp-caption-text\">273 is at Ocean Terminal having not long left Newhaven at the start of its journey through to the Airport.<\/p><\/div>\n<div id=\"attachment_55108\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/3.273-rc.jpg\"><img aria-describedby=\"caption-attachment-55108\" loading=\"lazy\" class=\"size-medium wp-image-55108\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/3.273-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/3.273-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/3.273-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/08\/3.273-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-55108\" class=\"wp-caption-text\">A close-up of 273\u2019s new advert. (Photographs x2 by Roy Calderwood, 28th August 2024)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>A few days ago we reported that Edinburgh Trams pair 269 and 273 had received new\/revised adverts and in this pictorial article we take a look at the new looks for the duo.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/55105"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=55105"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/55105\/revisions"}],"predecessor-version":[{"id":55109,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/55105\/revisions\/55109"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=55105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=55105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=55105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}