{"id":53849,"date":"2024-05-29T22:00:26","date_gmt":"2024-05-29T21:00:26","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=53849"},"modified":"2024-05-29T19:39:36","modified_gmt":"2024-05-29T18:39:36","slug":"in-pictures-edinburgh-trams-267-receives-new-adverts","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=53849","title":{"rendered":"In Pictures: Edinburgh Trams 267 receives new adverts"},"content":{"rendered":"

Edinburgh Trams 267<\/strong> has now reached ten different adverts following the removal of its BT ads in favour of a new design for Johnstons on Elgin. The tram is the second in the fleet to have had 10 adverts for 10 different companies\/promotions following on from 264.<\/p>\n

<\/p>\n

267<\/strong> had previously been advertising BT with those adverts having been in place since February 2024. Other previous adverts have been:<\/p>\n

CR Smith \u2013 September 2017-June 2019<\/p>\n

EE 5G \u2013 June-August 2019<\/p>\n

Spotify \u2013 August-December 2019<\/p>\n

Johnnie Walker Visitor attraction \u2013 September 2021-December 2022<\/p>\n

St James Quarter Christmas shopping and dining \u2013 December 2022-Janaury 2023<\/p>\n

Tennent\u2019s Lager \u2013 January-July 2023<\/p>\n

Edinburgh International Festival \u2013 July-September 2023<\/p>\n

Hello Fresh \u2013 September 2023-February 2024<\/p>\n

The advert is in the usual partial Edinburgh Trams style featuring full height adverts on sections three and five and above window ads on the rest of the tram.<\/p>\n

\"\"<\/a>

The simple but effective design of the advert as the tram pauses at St Andrew Square.<\/p><\/div>\n

\"\"<\/a>

A close-up view of the main advert sections of 267 as its held at Picardy Place with a broken down bus causing delays meaning no trams between West End and Balfour Street. (Both Photographs by Roy Calderwood, 26th May 2024)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Edinburgh Trams 267 has now reached ten different adverts following the removal of its BT ads in favour of a new design for Johnstons on Elgin. The tram is the second in the fleet to have had 10 adverts for … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/53849"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=53849"}],"version-history":[{"count":2,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/53849\/revisions"}],"predecessor-version":[{"id":53924,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/53849\/revisions\/53924"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=53849"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=53849"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=53849"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}