{"id":53217,"date":"2024-04-01T22:00:56","date_gmt":"2024-04-01T21:00:56","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=53217"},"modified":"2024-04-01T19:55:01","modified_gmt":"2024-04-01T18:55:01","slug":"in-pictures-blackpool-016-advertises-coral-island","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=53217","title":{"rendered":"In Pictures: Blackpool 016 advertises Coral Island"},"content":{"rendered":"

In the days of the traditional tramway in Blackpool it always used to be the tradition that each Easter there would be new all over adverts making their debuts. Since the upgrade of the tramway this hasn\u2019t happened as much with the majority of the full adverts that we\u2019ve seen being applied at other times of the year but this year we\u2019ve gone back to how it once was as Good Friday (29th<\/sup> March) saw the debut of a new advert and it\u2019s an attraction who had adverts on the traditional trams but hadn\u2019t previously advertised in this form on a modern tramway.<\/p>\n

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Its Coral Island who have taken out the full vinyl wrap contract and the tram which has been chosen is 016<\/strong> \u2013 the tram which has had by far the most wraps since the upgraded tramway opened in 2012.<\/p>\n

The new vinyls \u2013 which are very yellow! \u2013 have been directly applied on top of the expired advert for Pretty Little Thing. The previous pink adverts had been on the tram for over five years (originally stuck on in August 2018) but the contract had reportedly expired some time ago. Of course, 016<\/strong> wasn\u2019t the only tram to advertise Pretty Little Thing with 003<\/strong> also doing so between August 2018 and December 2023 (this is now back in fleet livery).<\/p>\n

The Coral Island advert on 016<\/strong> becomes the third sponsor on the tram with the fourth different design. It was the very first Flexity2 to carry an all over advert in April 2014 when it received the first of two designs for Fleetwood Freeport. This was in place for 12 months when in April 2015 a new Fleetwood Freeport design came and that was how it stayed until August 2018 as which point it became a \u201cPretty Little Thing\u201d.<\/p>\n

Back to its current advert and the tram is now yellow with the Coral Island logo on the tram about 26 times so there\u2019s no doubt what it is advertising! There are window vinyls on six of the ten windows on each side publicising the Kids Eat Free promotion. It also features oversized fleet numbers.<\/p>\n

There are now two trams in the Flexity2 fleet which are in vinyl wraps with 012<\/strong> retaining its Pleasure Beach advert which was first seen August 2023.<\/p>\n