{"id":52881,"date":"2024-03-06T21:00:12","date_gmt":"2024-03-06T21:00:12","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=52881"},"modified":"2024-03-06T19:19:17","modified_gmt":"2024-03-06T19:19:17","slug":"in-pictures-new-full-wrap-on-edinburgh-trams-273","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=52881","title":{"rendered":"In Pictures: New full wrap on Edinburgh Trams 273"},"content":{"rendered":"<p>Did you think it had gone a bit too quiet with new adverts in Edinburgh? Will don\u2019t worry as we can now report on a new advert \u2013 and its another full wrap with <strong>273<\/strong> swapping OVO Energy for Uniqlo.<\/p>\n<p><!--more--><\/p>\n<p>This latest advert on <strong>273<\/strong> was applied at the very start of March 2024 and sees one full vinyl wrap replaced by another. It\u2019s a change of colour for <strong>273<\/strong> as its green OVO Energy vinyls are replaced by white ones for Uniqlo, who are opening a new store on Princes Street this spring. The third and fifth sections of the tram include vinyls on the windows with the rest just seeing vinyls on the bodyside.<\/p>\n<p>This is only the fifth advert to have been seen on <strong>273<\/strong>. It started off in February 2018 with a partial advert for Johnnie Walker\u2019s #jointhepact campaign. Then came two designs for Herverlee Lager between October 2021 and October 2023 before its first full wrap came in October 2023 for OVO Energy.<\/p>\n<div id=\"attachment_52913\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=52913\" rel=\"attachment wp-att-52913\"><img aria-describedby=\"caption-attachment-52913\" loading=\"lazy\" class=\"size-medium wp-image-52913\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/1.273-rc-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/1.273-rc-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/1.273-rc-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/1.273-rc-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/1.273-rc.jpg 1280w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-52913\" class=\"wp-caption-text\">273 waits at St Andrew Square with a service for the Airport with its new vinyl wrap in place. Whilst being a fairly basic advert it leaves you in very little doubt who the advertiser is!<\/p><\/div>\n<div id=\"attachment_52914\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=52914\" rel=\"attachment wp-att-52914\"><img aria-describedby=\"caption-attachment-52914\" loading=\"lazy\" class=\"size-medium wp-image-52914\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/2.273-rc-550x366.jpg\" alt=\"\" width=\"550\" height=\"366\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/2.273-rc-550x366.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/2.273-rc-1024x681.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/2.273-rc-768x511.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2024\/03\/2.273-rc.jpg 1277w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-52914\" class=\"wp-caption-text\">As the tram pulls away from the stop we see more of the detail of the new advert. (Both Photographs by Roy Calderwood, 3rd March 2024)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Did you think it had gone a bit too quiet with new adverts in Edinburgh? Will don\u2019t worry as we can now report on a new advert \u2013 and its another full wrap with 273 swapping OVO Energy for Uniqlo.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/52881"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=52881"}],"version-history":[{"count":2,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/52881\/revisions"}],"predecessor-version":[{"id":52915,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/52881\/revisions\/52915"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=52881"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=52881"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=52881"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}