{"id":51924,"date":"2023-12-07T21:00:39","date_gmt":"2023-12-07T21:00:39","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=51924"},"modified":"2023-12-07T19:06:24","modified_gmt":"2023-12-07T19:06:24","slug":"in-pictures-e-on-return-to-advertising-on-nottingham-express-transit","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=51924","title":{"rendered":"In Pictures: e-on return to advertising on Nottingham Express Transit"},"content":{"rendered":"<p><strong>Nottingham Express Transit 205<\/strong> has received its first ever full vinyl wrap advert with e-on returning with a new contract \u2013 the fourth different tram to have advertised this company (five different trams if you include Powergen ads with e-on the new name for that company).<\/p>\n<p><!--more--><\/p>\n<p>The advert on <strong>205<\/strong> was first seen in service during early December and seems to have covered the fleet numbers on the tram but fortunately the Lord Byron name is still in situ which enables it to be identified! As with all previous e-on ads it is dominated by the colour red and does include vinyls over the windows. Although it is a full wrap there are sections of fleet livery which can be seen.<\/p>\n<p>With this being the first advert <strong>205<\/strong> has carried 12 of the 15 Incentro trams have now had wraps (<strong>203<\/strong>,<strong>214<\/strong> and <strong>215<\/strong> the only ones which haven\u2019t \u2013 none of the Citadis trams have either).<\/p>\n<p>e-on have previously advertised on <strong>206<\/strong> (December 2013-2016), <strong>208<\/strong> (July 2012-December 2013) and <strong>213<\/strong> (September 2020-March 2021). In addition Powergen advertised on <strong>201<\/strong> (two designs from 2004 to 2008) and <strong>213<\/strong> (two designs from 2004 to 2007).<\/p>\n<p>There are now four trams in advertising liveries although <strong>205<\/strong> is the only one which can be considered commercial advertising. The others are <strong>201<\/strong> (Consent Coalition), <strong>202<\/strong> (Consent Coalition) and <strong>212<\/strong> (Carbon Neutral Nottingham).<\/p>\n<div id=\"attachment_51925\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=51925\" rel=\"attachment wp-att-51925\"><img aria-describedby=\"caption-attachment-51925\" loading=\"lazy\" class=\"size-medium wp-image-51925\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/12\/205-jw-550x413.jpg\" alt=\"\" width=\"550\" height=\"413\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/12\/205-jw-550x413.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/12\/205-jw-1024x768.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/12\/205-jw-768x576.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/12\/205-jw.jpg 1273w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-51925\" class=\"wp-caption-text\">The new look 205 is seen at Rivergreen heading from Clifton South to Phoenix Park. The advert is promoting how e-on is \u201cHelping Nottingham reach net zero\u201d. You\u2019ll notice that the green fleet livery is still visible on the cab side. (Photograph by John Whittingham, 6th December 2023)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Nottingham Express Transit 205 has received its first ever full vinyl wrap advert with e-on returning with a new contract \u2013 the fourth different tram to have advertised this company (five different trams if you include Powergen ads with e-on &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=51924\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[20],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/51924"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51924"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/51924\/revisions"}],"predecessor-version":[{"id":51926,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/51924\/revisions\/51926"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}