{"id":51066,"date":"2023-09-25T22:00:03","date_gmt":"2023-09-25T21:00:03","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=51066"},"modified":"2023-09-19T22:02:02","modified_gmt":"2023-09-19T21:02:02","slug":"in-pictures-more-new-adverts-in-edinburgh-4","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=51066","title":{"rendered":"In Pictures: More new adverts in Edinburgh"},"content":{"rendered":"<p>It looks as if there are some things more certain than death and taxes \u2013 new adverts in Edinburgh! The past few months have seen a major influx of new contracts and two trams not previously pictured here are <strong>255<\/strong> and <strong>267<\/strong> which have seen changes to the vinyls that they now carry. In both cases they are not full vinyl wraps but are in the more traditional \u201cEdinburgh\u201d style.<\/p>\n<p><!--more--><\/p>\n<p>For <strong>255<\/strong> it\u2019s a case of an update of advert as it is still advertising Forever Edinburgh but with a revised design. Whereas its advert last time (applied October 2020) was the same on both sides this time it has a different advert on each side \u2013 one of which is more colourful than the other!<\/p>\n<p>This is just the third advert to have been carried on the tram, the first was for CR Smith between October 2017 and March 2020 with that followed by the first Forever Edinburgh in October 2020.<\/p>\n<p><strong>267<\/strong>\u2019s new advert looks familiar as its for Hello Fresh and is identical to that previously carried on <strong>251<\/strong> (January-June 2023). Previously <strong>267<\/strong> had been advertising the Edinburgh Festival so its probably no surprise that its due a change of adverts.<\/p>\n<p>This is now the eighth advert on <strong>267<\/strong>: CR Smith (September 2017-June 2019), EE 5G (June-August 2019), Spotify (August-December 2019), Johnnie Walker Visitor Attraction (September 2021-December 2022), St James Quarter Christmas shopping and dining (December 2022-January 2023), Tennent\u2019s Lager (January-July 2023), Edinburgh International Festival (July 2023-September 2023).<\/p>\n<div id=\"attachment_51067\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=51067\" rel=\"attachment wp-att-51067\"><img aria-describedby=\"caption-attachment-51067\" loading=\"lazy\" class=\"size-medium wp-image-51067\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/1.255-bt-550x367.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/1.255-bt-550x367.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/1.255-bt-1024x683.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/1.255-bt-768x512.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/1.255-bt.jpg 1296w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-51067\" class=\"wp-caption-text\">This is the plainer side of the new advert for Forever Edinburgh on 255. The other side is far more colourful but that\u2019s currently shielded from the public so you\u2019ll have to take our word for that!<\/p><\/div>\n<div id=\"attachment_51068\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=51068\" rel=\"attachment wp-att-51068\"><img aria-describedby=\"caption-attachment-51068\" loading=\"lazy\" class=\"size-medium wp-image-51068\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/2.267-bt-550x367.jpg\" alt=\"\" width=\"550\" height=\"367\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/2.267-bt-550x367.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/2.267-bt-1024x683.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/2.267-bt-768x512.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/09\/2.267-bt.jpg 1296w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-51068\" class=\"wp-caption-text\">Another look into Gogar Depot where we spot 267 with its new adverts for Hello Fresh. (Both Photographs by blackpool_trams, 15th September 2023)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It looks as if there are some things more certain than death and taxes \u2013 new adverts in Edinburgh! The past few months have seen a major influx of new contracts and two trams not previously pictured here are 255 &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=51066\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[11],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/51066"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=51066"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/51066\/revisions"}],"predecessor-version":[{"id":51069,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/51066\/revisions\/51069"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=51066"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=51066"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=51066"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}