{"id":50782,"date":"2023-08-24T22:00:54","date_gmt":"2023-08-24T21:00:54","guid":{"rendered":"http:\/\/www.britishtramsonline.co.uk\/news\/?p=50782"},"modified":"2023-08-24T19:11:35","modified_gmt":"2023-08-24T18:11:35","slug":"in-pictures-booking-com-go-double-on-metrolink","status":"publish","type":"post","link":"https:\/\/www.britishtramsonline.co.uk\/news\/?p=50782","title":{"rendered":"In Pictures: Booking.com go double on Metrolink"},"content":{"rendered":"<p>Another recognisable global brand have decided to use the power of advertising on a UK tramway with Booking.com taking out a contract for two identical adverts on Manchester Metrolink. The firms vinyls have now been wrapped on both <strong>3031<\/strong> and <strong>3089<\/strong> with the two trams having been first seen in service in this condition during mid-August.<\/p>\n<p><!--more--><\/p>\n<p>As we have come to expect the adverts do feature contravision although not on all windows. With the advert showing a pool it is promoting the Travel Proud scheme on Booking.com which aims to make travel more inclusive for LGBTQ+ travellers.<\/p>\n<p>For <strong>3031<\/strong> this replaces an expired advert for the Great Manchester Run (applied March 2023) and is the second ad now carried on this tram. Meanwhile, its also the second advert for <strong>3089<\/strong> although its been the best part of three years since it last had one when it advertised Dippy on Tour between January and December 2020.<\/p>\n<div id=\"attachment_50783\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=50783\" rel=\"attachment wp-att-50783\"><img aria-describedby=\"caption-attachment-50783\" loading=\"lazy\" class=\"size-medium wp-image-50783\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/1.3031-kc-550x412.jpg\" alt=\"\" width=\"550\" height=\"412\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/1.3031-kc-550x412.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/1.3031-kc-1024x767.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/1.3031-kc-768x575.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/1.3031-kc.jpg 1281w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-50783\" class=\"wp-caption-text\">3031 departs from St Peter\u2019s Square at the front of a double unit.<\/p><\/div>\n<div id=\"attachment_50784\" style=\"width: 560px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.britishtramsonline.co.uk\/news\/?attachment_id=50784\" rel=\"attachment wp-att-50784\"><img aria-describedby=\"caption-attachment-50784\" loading=\"lazy\" class=\"size-medium wp-image-50784\" src=\"http:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/2.3031-kc-550x412.jpg\" alt=\"\" width=\"550\" height=\"412\" srcset=\"https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/2.3031-kc-550x412.jpg 550w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/2.3031-kc-1024x767.jpg 1024w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/2.3031-kc-768x575.jpg 768w, https:\/\/www.britishtramsonline.co.uk\/news\/wp-content\/uploads\/2023\/08\/2.3031-kc.jpg 1281w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/a><p id=\"caption-attachment-50784\" class=\"wp-caption-text\">More of the detail of 3031\u2019s advert. (Both Photographs by Keith Chadbourne, 22nd August 2023)<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Another recognisable global brand have decided to use the power of advertising on a UK tramway with Booking.com taking out a contract for two identical adverts on Manchester Metrolink. The firms vinyls have now been wrapped on both 3031 and &hellip; <a href=\"https:\/\/www.britishtramsonline.co.uk\/news\/?p=50782\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[17],"tags":[],"_links":{"self":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/50782"}],"collection":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=50782"}],"version-history":[{"count":1,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/50782\/revisions"}],"predecessor-version":[{"id":50785,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=\/wp\/v2\/posts\/50782\/revisions\/50785"}],"wp:attachment":[{"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=50782"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=50782"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.britishtramsonline.co.uk\/news\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=50782"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}